Thursday, January 14, 2010

More Branding

Hey Friends,

After my first post for this project I received very helpful input and advice. Therefore, I have decided to continue posting and asking for your help.

Two things were clear after of the first post. First, most everyone thought that the full name options were much stronger and more unique than the initials alone. Second, the bottom and middle right were favored by most commenters, the client, and myself. Unfortunately, I was unable to decided between the two choices. The one makes a more solid mark and is stable, but is not the first one you look at. The other is more conceptually strong and draws instant attention, but is simply very long. Not ready to give up on either, I created several options of business systems using both choices. You will see at least one choice of each item done in each mark. If you see a long line of gray text used anywhere it contains basic information like, address, phone number, e-mail, and address. The main color choices are the light blue with the gray. The very dark blue and medium blue are accent colors.

Take a look and let me know what you think. Thanks again for all your help.









2 comments:

  1. Sorry....

    I would like to know which logo you thinks works the best over all. OR if you see something that would work better with the other logo making that your favorite choice. The point of this is to end up with one logo so I can move forward with the design.

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  2. Ash,

    I like the stacked logo the best (the last one on the post). The letterhead logo should be on the top of the page and should leave plenty of room for text. I like the bottom right version the best. Also, I'm not a fan of the sideways logo on the envelope.

    Love you,
    Dad

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