Monday, January 25, 2010

A winner?

After much debate, and contemplation, here is the "final" version of the Katy Thompson logo. First I have decided to use the longer logo for a few reasons. The name is most elegant in this longer form with subtle descenders and ascenders. Also the stacked version seems to confusing in comparison to the other. While the logo is strong a few things were still lacking. Though the logo was clean and strong, it still needed something a little unexpected to give it in edge. I used both color and geometric shapes to achieve this.

Over all I am pleased with the way things turned out. This has been my favorite logo all along. At the beginning I just wasn't ready to give up on this logo, so I kept working on it. The real test came when I decided to apply it a full business system. Once completed, I was again surprised and pleased at how well it worked. I think this will give katy good success. I hope she likes it as much as I do.

2 comments:

  1. I know I'm a month late seeing this, but it turned out awesome Ashley! It looks so professional and lovely. Good job!

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